Cristina is an innovation strategist with 15 years global experience developing ideas into new business for startups, SMEs, and large multinationals. Her expertise is in catalyzing change: guiding teams through innovation, transformation, and go-to-market processes.
She is a Texas native with a people-first, human-centered focus on learning, growth, and performance. You can expect Cristina to shake the boat and initiate dialogues that create lasting change. Her current research in behavioral economics investigates the role of failure in success.
Cristina is a Fulbright Scholar and holds an MBA from The Kellogg School of Management.