{"id":27957,"date":"2018-01-04T18:10:10","date_gmt":"2018-01-04T16:10:10","guid":{"rendered":"http:\/\/transformadev.wpengine.com\/?p=27957"},"modified":"2019-02-15T20:02:45","modified_gmt":"2019-02-15T18:02:45","slug":"entrepreneurs-rethink-business","status":"publish","type":"post","link":"https:\/\/www.transformabxl.be\/fr\/blog\/entrepreneurs-rethink-business\/","title":{"rendered":"Why should entrepreneurs rethink their business?"},"content":{"rendered":"

[et_pb_section fb_built=”1″ specialty=”on” custom_padding_last_edited=”on|desktop” parallax_method_1=”off” parallax_method_2=”off” _builder_version=”3.0.74″ background_color=”#e8e8f0″ custom_padding_tablet=”50px|0|50px|0″ transparent_background=”off” padding_mobile=”off”][et_pb_column type=”3_4″ specialty_columns=”3″ _builder_version=”3.0.47″ parallax=”off” parallax__hover=”off” parallax_method=”off” parallax_method__hover=”off”][et_pb_row_inner admin_label=”Row” _builder_version=”3.0.47″][et_pb_column_inner type=”4_4″ saved_specialty_column_type=”3_4″ _builder_version=”3.0.47″ parallax=”off” parallax__hover=”off” parallax_method=”on” parallax_method__hover=”on”][et_pb_post_title author=”off” date_format=”j\/m\/Y” categories=”off” comments=”off” featured_placement=”background” text_color=”light” text_background=”on” text_bg_color=”rgba(49,16,69,0.5)” _builder_version=”3.0.98″ background_color=”rgba(255,255,255,0)” border_color_all=”#ffffff” parallax_effect=”on” module_bg_color=”rgba(255,255,255,0)” use_border_color=”off” border_color=”#ffffff” border_style=”solid” global_module=”2351″ saved_tabs=”all”][\/et_pb_post_title][\/et_pb_column_inner][\/et_pb_row_inner][et_pb_row_inner admin_label=”Row” _builder_version=”3.0.47″][et_pb_column_inner type=”4_4″ saved_specialty_column_type=”3_4″ _builder_version=”3.0.47″ parallax=”off” parallax__hover=”off” parallax_method=”on” parallax_method__hover=”on”][et_pb_text _builder_version=”3.0.92″ use_border_color=”off” border_color=”#ffffff” border_style=”solid”]<\/p>\n

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In January Michael Doneman from Edgeware Creative Entrepreneurship will organise a three-hour workshop at transforma bxl for established small businesses wanting to develop, change and innovate. We wanted to know a little more about what rethinking your business means, Michael\u2019s working method, and experience\u2026 so here you have, good reading!<\/span><\/div>\n<\/div>\n
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Hi Michael, according to you why entrepreneurs should rethink their business?<\/strong><\/em><\/span><\/div>\n<\/div>\n
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Well, they should rethink their business if they feel like : <\/span><\/div>\n<\/div>\n
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I\u2019m bored<\/span><\/div>\n<\/div>\n
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I\u2019m working too hard and not enjoying it enough<\/span><\/div>\n<\/div>\n
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No one sees my thing as beautifully as I do<\/span><\/div>\n<\/div>\n
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I don\u2019t know who I\u2019m selling to<\/span><\/div>\n<\/div>\n
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I don\u2019t know what the real value of my thing<\/span><\/div>\n<\/div>\n
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I have no understanding of what success means to me \u2013 or to my customer<\/span><\/div>\n<\/div>\n
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I\u2019m terrified by the idea of working for someone else<\/span><\/div>\n<\/div>\n
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I can\u2019t see the forest for the trees<\/span><\/div>\n<\/div>\n
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It\u2019s all too complicated and I need clarity\u2026<\/span><\/div>\n<\/div>\n
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In Belgium, there is a large percentage of small structures that fail. It seems obvious that to avoid that and be sustainable in time they need to rethink their business. So concretely, what does it mean? <\/strong><\/em><\/span><\/div>\n<\/div>\n
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We shouldn\u2019t make a monster out of \u2018failure\u2019. When you learned to ride a bike, did you ever fall off? And then what did you do? Most people got up and rode just a little bit better. Gamblers fear failure. Entrepreneurs calculate failure: risk calculations are always part of the equation, and if you don\u2019t fail occasionally, you aren\u2019t moving forward. \u2018Rethinking\u2019 and \u2018reframing\u2019 are techniques which enable us to learn from failure \u2013 at Edgeware we call them \u2018brave failures\u2019. Fail often, fail better, and you eventually succeed.<\/span><\/div>\n<\/div>\n
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You have many years of experience in the field of entrepreneurship. What do you think are the biggest barriers that keep entrepreneurs from rethinking their business?<\/strong><\/em><\/span><\/div>\n<\/div>\n
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It\u2019s a psychographical thing. \u2018Entrepreneur\u2019 is from the Old French \u2018entreprendre\u2019 \u2013 \u2018to undertake\u2019, to take something on, to see things as projects (as in the German, \u2018Unternehmer\u2019). An entrepreneur is born with and\/or develops the mindset that he wants to *make* a job, not *take* a job. His business becomes his baby, it\u2019s part of his, intensely meaningful. There\u2019s never an \u2018off\u2019 switch\u2019, any more than there\u2019s an \u2018off\u2019 switch for a monk or an artist. For an entrepreneur, your business is more than \u2018what you do\u2019, it\u2019s \u2018who you are\u2019. All of this takes courage because there will always be failures, setbacks, speed bumps \u2013 a bit like parenting \u2013 and if you\u2019re not up for that, get a job.<\/span><\/div>\n<\/div>\n
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The motto of Edgeware is: make money, have fun and change the world. As an entrepreneur, could you explain and give us an example of how you apply this motto to your own scale?<\/strong><\/em><\/span><\/div>\n<\/div>\n
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Our practice has its roots in community cultural development work, and particularly our engagement with Aboriginal Australians. Working with them in ways of commercialising and sustaining their cultural work, we noticed that the personal and social levels of meaning were as important as the financial ones. Most business education takes a mechanical, mercantile approach to the project like it\u2019s a machine. For Edgeware, businesses are \u2018wet\u2019 \u2013 they are relational, not just transactional. Particularly in the 21st Century, we want to have relationships with our products and services, we want to know and value *story*. We also want to care for our physical and social environment \u2013 we\u2019re related to these, as we\u2019re related to our mother. Aboriginal people have enormous cultural advantage in this sense \u2013 they\u2019ve been practicing like this for millennia.<\/span><\/div>\n<\/div>\n
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An example might be the decision I made when I started my coaching practice that 10% of gross income would be donated to a not for profit I admire. Ethical practice is at the core of what I do in business and (I try) in life \u2013 trust, compassion, exchange, mutuality, and story are business values.<\/span><\/div>\n<\/div>\n
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What sorts of results have you seen in your work with small organizations that decided to rethink their business?<\/strong><\/em><\/span><\/div>\n<\/div>\n
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Really wide-ranging results. Some people find fellow travellers in a course and set up new (and often stronger) businesses and other collaborations. I think people generally appreciate the investment of their personal values and value creation through their work on their business. They make meaning as well as money.<\/span><\/div>\n<\/div>\n
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If I\u2019m an entrepreneur, why should I attend your workshop? What is your working method? What makes the difference? What will I get out of it?<\/strong><\/em><\/span><\/div>\n<\/div>\n
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It will be different for everyone. My working method is to lay a table with dishes that experience has told me are nutritious and useful for entrepreneurs. Then \u2013 again through experience \u2013 I respond to the dishes my customers pick up, and also the ones they ignore. I lay tables, tells stories and ask questions. What you get out of it depends on what dish you pick up (and some of them you won\u2019t necessarily like \u2013 we call these \u2018the spinach dishes\u2019).<\/span><\/div>\n<\/div>\n<\/div>\n
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\"\"<\/a><\/strong>Michael Doneman<\/strong> is founding director of Edgeware<\/a>. He has a background in community cultural development which inspired work in business design, vocational education and training, and information technology. He has a coaching practice focused on the value of creativity in the growth of entrepreneurs, intrapreneurs, and leaders. He’s developing expertise in the application of Solution Focused coaching and leadership processes to the establishment, growth, and enrichment of business practice. Michael is passionately committed to the idea that ethical, creative entrepreneurship can change the world.<\/span><\/p>\n

Edgeware tools and methods are a stimulating, productive and enjoyable way to improve business outcomes, and very importantly, a way for business owners to enjoy their business as well as profit from it. Join Michael for an impactful workshop on January 17th at transforma bxl!\u00a0<\/span><\/p>\n

👇\u00a0Know more about the workshop on the link below👇<\/strong><\/span><\/p>\n

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\u00a0 In January Michael Doneman from Edgeware Creative Entrepreneurship will organise a three-hour workshop at transforma bxl for established small businesses wanting to develop, change and innovate. We wanted to know a little more about what rethinking your business means, Michael\u2019s working method, and experience\u2026 so here you have, good reading! \u00a0 Hi Michael, according […]<\/p>\n","protected":false},"author":12,"featured_media":29359,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[12],"tags":[814,818,742,722,819,820,749],"yst_prominent_words":[955,958,961,960,956,962,959,964,2391,1534,2079,967,963,3302,954,882,966,965,957,1825],"class_list":["post-27957","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-business","tag-entrepreneurs","tag-entrepreneurship","tag-innovation","tag-michael-doneman","tag-startups","tag-workshop"],"_links":{"self":[{"href":"https:\/\/www.transformabxl.be\/fr\/wp-json\/wp\/v2\/posts\/27957","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.transformabxl.be\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.transformabxl.be\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.transformabxl.be\/fr\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/www.transformabxl.be\/fr\/wp-json\/wp\/v2\/comments?post=27957"}],"version-history":[{"count":0,"href":"https:\/\/www.transformabxl.be\/fr\/wp-json\/wp\/v2\/posts\/27957\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.transformabxl.be\/fr\/wp-json\/wp\/v2\/media\/29359"}],"wp:attachment":[{"href":"https:\/\/www.transformabxl.be\/fr\/wp-json\/wp\/v2\/media?parent=27957"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.transformabxl.be\/fr\/wp-json\/wp\/v2\/categories?post=27957"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.transformabxl.be\/fr\/wp-json\/wp\/v2\/tags?post=27957"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/www.transformabxl.be\/fr\/wp-json\/wp\/v2\/yst_prominent_words?post=27957"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}