Social Media has become an effective way to bring your organization’s messages and activities to a wider audience and position it as a thought leader in its field.
Social media ads campaigns, or social media targeting, are advertisements served to users on social media platforms. Through social advertising, you can define your objectives and targets so your posts reach, not only a wider audience but also a relevant audience that cares and interacts with your content.
Ready to learn the ins and outs of a successful social media campaign? Please bring your laptop along.
Understand what social networks are and how they work.
Learn how to create effective campaigns in social networks to disseminate messages, activities, opinions, articles, or studies to a relevant audience.
Plan the objectives of your campaign. For example, increase quality followers and engagement or increase visits to your website.
Plan your advertising budget.
Measure and analyze the results of your campaign.
Optimize your ads campaigns to achieve your objectives.
8:00: Arrival and Welcome coffee
8:30 – 10:30: Course Introduction
Define Your Business & Target Audience
Social Media for Beginners: The Value of Social Media
Types of Social Media Ads
Strategy and Planning – Campaign Objectives
Create and launch multichannel digital advertising campaigns: Facebook
10:30 – 10: 45: Coffee/Tea Break
10:45 – 12:45: Create and launch multichannel digital advertising campaigns: