Pimento Map is a free tool created by
Pimento Map is a free tool created by entrepreneurs and business angels. It enables users to analyze and validate business models. Based on a series of 18 questions, it allows entrepreneurs, coaches or investors to evaluate the true interest of pursuing a business idea. It highlights the business model’s strong and weak points, analyses market timing and emphasizes the short-, mid- and long-term opportunities. By means of a specific algorithm, the method generates a personalized, 18-page report with a significant amount of insight and advice on how the business model can be improved.
Beatrice de Mahieu, co-creator of the tool will show you what are the benefits of using Pimento Map and how to analyse your results.
Béatrice de Mahieu is a Belgian entrepreneur and strategy consultant. Throughout her career, she has had the opportunity to participate in the development and growth strategy of major telecommunication and media companies. After several years at Microsoft, she decided to focus her career on coaching and mentoring start-ups in their investment, growth and strategy, and also joined one of the major investment partners and funds in Belgium as an investment expert and member of the board. In 2013 she co-created the Pimento Map with Cédric Donck and Pierre-Alexandre Losson. In 2014, she co-founded the Virtuology Academy, an academy located at CoStation Brussels and dedicated to innovation and entrepreneurship, where she act as General Manager. Furthermore, she is engaged in all matters related to female entrepreneurship.